March 23, 2010
How to Write A Powerful Speech that will Grow Your Group Coaching Business
"You don't have to see the entire staircase to take the first step" is one of my favorite quotes by Dr. Martin Luther King Jr. Sometimes we do take steps to grow our business because of fear. You may be thinking that you cannot be a speaker because you do know how to write a speech.
Speaking helps build creditability. Your group coaching services give you a presence in the marketplace. Learn to leverage your presence by speaking about your business. Take every opportunity to share information about your group coaching business.
Go to your local Chamber of Commerce and ask to speak at their meetings. In the last year, I spoke at two Chambers and both resulted in major contracts; with a university and a public transportation company. Don't let any fears of not knowing how to write a speech keep you from growing your business.
Here are a few tips on how to write a powerful speech:
Begin with the End
Start your writing with the ending in mind. What is the purpose of your message? Once you have this definitive point prepared as an objective, it should drive all else beneath it. Note that objectives are measurable, have a time frame, and are attainable.
Hear not Listen
As you write, think about how your words will sound – not how they are read. Speaking is always more finite and simple than how a novel is done. If you don’t realize this crucial fact, your speech ends up sounding monotonous.
Brainstorm Keys Points
Key points should easily flow out of your objective. Write these down, individually, on slips of paper and physically arrange them in order. Consider this order, and then possibly rearrange them to create natural links between each. This task creates flow.
Themes to Establish
Besides flow, themes are also important. Group similar topics together to set up themes to your work, and you will find that your audience walks away with a better grasp of your ideas.
Questions don’t need Answers
Ask questions that don’t require an answer. Listeners will silently consider the answer in their heads, and then you can illustrate a story or fact that either agrees or disagrees with their answer to make a statement.
Ready to write your powerful speech? What's your next step? Leave me a comment and let me know.
DeLores Pressley is an international keynote speaker, author, life coach and the Founder of the Born Successful Institute and DeLores Pressley Worldwide. DeLores has spoken to more than 107,000 people in over 65 major cities and countries. She has been interviewed on America’s top rated shows including, OPRAH and Entertainment Tonight. She produces Speak for Hire, an educational program teaching entrepreneurs, speakers and coaches how to speak and grow their business. More about DeLores