March 21, 2010
Is it like pulling teeth when it comes to sitting down and writing?
So, yes, I know you've been told to do a newsletter and/or a blog. Every week, every other week or every month you are required to write an article. I can't tell you how many clients I've had that dread that moment when they have to sit down and write their newsletter or blog. It's like pulling teeth to get some people to do this.
So, first let's talk about the purpose. What IS the purpose of a newsletter or blog? Well, there isn't just one. Here are a few and maybe you have more, so please let me know if you have others.
PURPOSE OF NEWSLETTER OR BLOG
1) Drive traffic to your website
2) Create relationship with people who are already interested in your offer
3) Create a list that you can approach with opportunities to move through your marketing funnel.
4) (this is one many don't think about, but it's SO true) Introduce people to your unique message as a coach. Open their minds, get them to think about what's possible. A newsletter is an opportunity for you to give them a taste of what it's like to work with you. Share what you bring to the table…your wisdom, intuition, kick butt attitude etc… It's all important for them to get.
What's it going to take?
Coaches know that newsletters and blogs are an important part of marketing their business. So, what keeps them from sitting down and writing? What's it going to take to make this happen? Most coaches would say time, ideas, etc…
Plan in advance!
You don't have to do your newsletter or blog right before every publication. You could write a series and have 10 of them completed at the same time. Your series could be based on a concept that you want clients to understand BEFORE they get to you. Prepare them for your services. Open their minds in 10 articles. You could even write an entire year all at once and then it'd be done!! If you plan in advance it can all be done without having to pull teeth to make it happen.
You don't have to be a prolific writer in order to have a newsletter. It's not about writing! It's about your brilliance as a coach and helping people see what's possible in working with you. Helping them learn what they need to know. Helping them open their minds, stretch, and take new steps that start opening doors.
Use your newsletter or blog to communicate your purpose. Let others get to know who you are as a coach. Just sit down and write all that out. Write out as much as you can and then you'll have it all done!
Kristen Beireis is the Trust Marketing Expert for Group Coaching Mastery. She works with elite life-changers who are so buried in marketing they are leaving hundreds of thousands of dollars on the table. Kristen and her team free coaches up to earn those hundreds of thousands of dollars without breaking a sweat so they can focus on helping others make positive changes.