March 15, 2010
Would You Like Anchovies on That Group Coaching Blog?
Did that make your mouth water? Then you know what it feels like to want something that is a little outside the mainstream. People who like anchovies on their pizza crave the unusual flavor of those tiny, salty fish. Sure, they might order one without anchovies, but they're much more likely to enjoy their favorite pizza along with other people who enjoy anchovies.
And isn't that what we're after with a strong blog for your group coaching program - writing that makes people crave a focused, beneficial experience?
Any coach can offer a life purpose or a career improvement coaching group - but what about a life purpose group for atheists? Or a career development group for people who are retiring? These combinations might even sound a little contradictory, but I can guarantee you that there would be eager participants in both groups.
Your blog can reflect your "anchovy" by featuring articles that appeal to the special needs of your group. Do the atheists need resources for life purpose that don't have a religious tone? Perhaps, they need meditation techniques that are void of spiritual overtones. Do the soon-to-be-retired need information about careers that offer flexibility for travel during retirement? They may need ideas about how to combine caring for older parents with juggling work.
Here's the great news about appealing to a special group: the blog posts are MUCH easier to write! Your group's needs are obvious and specific when the anchovy is the priority. The first suggestion I give any blogger is to learn how to "write tight." That means you should make one strong point per post and make the intention of the post clear. It can be very difficult to do that when writing about broad topics. Writing about your anchovy helps you jump that first "write tight" hurdle with ease.
image credit: roland
What's your anchovy? What makes people crave your group coaching experience? How can you imagine "writing tight" about your anchovy?
Is your online presence energizing you or overwhelming you? Laurie Foley is an online presence coach who helps people and organizations thrive online. With more than 25 years of technology experience and 15 years as an entrepreneur, she is a resourceful and intuitive guide for creating a strong personal brand. Besides writing as Group Coaching Mastery's Blogging Expert, you can find Laurie at http://lauriefoley.com and on Twitter as @lauriefoley.