March 7, 2010

MiPhone Weathers the Storm!

3g-iphoneWho says you can’t run a business from a mobile phone?  When a major winter storm knocked out power to me and a few hundred thousand neighbors, I was left with no technology except my trusty iPhone – the modern day “Swiss Army Knife” for solopreneurs.

Even though I had no electricity, phone or Internet, I stayed connected to the outside world and – more important – my clients, solely via my iPhone.  In fact, using my iPhone web access and various apps, I barely missed a business beat!

I was not only able to check email and surf the net, but my Facebook app and TweetDeck for iPhone kept me connected to and communicating with colleagues throughout the 5 day power outage.  I could “tweet out” my tale of woe and, better yet, shoot video with my iPhone of the damage and destruction, then upload the video directly to YouTube – no computer required!

I could also check my projects in my “Highrise” project management software using my “Bungalow” iPhone app, and even track an order that came in via my PayPal app. (How cool that I could still earn some passive revenue online, even though I was in the dark at home!)

What about rescheduling that conference call?  There’s an app for that!  I used my “Tungle” for iPhone to reschedule meetings that had to be postponed due to the power failure.  I could still make my travel arrangements for an upcoming trip with my “Kayak” app on the iPhone, and then use my handly Flashlight app to find my way around my darkened house.

These smart phones may be smart, but they don’t run forever.  I had to venture out by car once a day just so I could charge the iPhone and maintain some battery power.   All in all, it’s probably not the best way to run a business, but it’s nice to know you can keep your company going in a jam just by using one tiny, but powerful, gadget.

Which just proves that given today’s technology, you don’t have to be powerless just because you lose power!

loubortone-92Lou Bortone is a long-time marketing consultant and branding coach who helps entrepreneurs build breakthrough brands on the Internet.  As an online video branding specialist and award-winning marketer, Lou provides services such as video production, brand development coaching, creative support and video coaching.

Lou is a former television executive who worked for E! Entertainment Television and later served as the Senior Vice President of Marketing & Advertising for Fox Family Worldwide, a division of Fox in Los Angeles. Lou is an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach.  His website is at:

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March 7, 2010

Wendy Y. Bailey @ 7:12 pm

Hey Lou,
What a great testimonial about how to do business when you have the right technology. I've held off getting an iPhone for quite awhile now but you've convinced me otherwise. WOOHOO and THANKS for the nudge. I'm SOLD! ;-)

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