February 17, 2010
Being an expert ain't easy or is it?
Recently, my sister told me about a seminar she attended. The presenter helped participants understand the importance of keywords for getting found on the internet as the expert in your niche. She told them to know your niche then Google it followed by the word "expert" to see where you stand in the market.
I decided to try it and Google, "group coaching expert." Yes, I am a group coaching expert! I was pleasantly surprised to learn all of the intentional activity I've taken is paying off! How kewl is that?!
And, I'm in amazing company with these other Group Coaching Experts:
Ginger Cockerham Ginger is known as the mother of group coaching. She started it all and has carved out a significant space in the market via various vehicles and program offerings. I haven't met Ginger personally but I did have the opportunity to be "in her presence" many years ago when I first started learning about groups. She is truly the model for group coaching.
Jennifer Britton Jennifer has invested the past five years blogging about group coaching and offering fundamental insights about tried and tested group coaching strategies. Her style is very interactive which is a must for coaching in a group. Jennifer and I haven't met but we're both actively support the Group Coaching SIG so we're connected there for sure. Jennifer approaches group coaching from an academic perspective. Always informative!
Then, there's me - Group Coaching Diva, Wendy Y. Bailey, sharing group coaching using NLP as a way to create a whole new learning experience for your group members. NLP or neuro-linguistic programming offers a new way to communicate your content. Through my original method, I help coaches, speakers and trainers create, market, fill and deliver powerfully compelling group coaching programs. It's a challenge for most coaches to communicate the depth of what your program offers. I teach you how to become multi-lingual in your marketing and delivery to ensure lasting change for your group learners.
So, what's the point of this post? Being an expert ain't easy or is it?
Positioning yourself as the expert requires that you know your niche and intentionally carve out a space for your work in the market. It's all very strategic, heh? When you are strategic, it's easy to share the abundance of the space and let people who share the niche know you're always willing to support them too.
What's one intentional way you use to stand out as an expert in your niche? Can't wait to see what you're doing!
Wendy Y. Bailey is a Master Certified Group Coach, Certified Experienced Coach and Certified Neuro-Linguistic Programming Practictioner. Affectionately called "WendyY" by her business associates, colleagues and friends, she's also the Creator and Founder of Group Coaching Mastery - Master Group Coaching with an NLP Twist. WendyY helps coaches, speakers and trainers learn to create, design, market, fill and deliver bestselling group coaching programs using Neuro-Linguistic Programming (persuasive marketing, language skills and influence strategies.) More about Group Coaching Mastery programs