February 4, 2010

What is a Shopping Cart?

shopping-cart-checkoutIf you are a coach that markets online and are selling products or providing coaching services, more than likely you have some sort of shopping cart attached to your site. However, many do not understand what a shopping cart is or what it is capable of doing. Let’s break it down to make it easier to understand. A shopping cart allows customers or clients the ease of purchasing your items.

The shopping cart is actually a software application that will normally run on your computer where your site is located or on the server itself. With this software a customer can choose items that you offer and place them in a shopping cart, similar to a grocery cart or basket that will keep the items there until ready to check out. What makes this possible is the way the actual program is written. Some programs are available that allow an experienced programmer the ability to change codes and features, while others do not. Much of what happens behind the scenes of shopping cart software is difficult for someone who is not technologically savvy in that particular area. Many individuals that use shopping cart systems basically want to know the features it contains.

Since not every shopping cart software is made alike, it is wise to do some comparison-shopping before deciding on a particular system to use for you website or online business. Determine what features you will need to make your experience one that is hassle-free. Shopping cart software typically consists of two components: storefront and administration.

The storefront is the ‘store’ that is accessed by clients to an online shop or website. The categories, products and other pages are generated by the software and saved in the store database. The look of the storefront can be changed or designed to match the shop or site. The administration involves the area of the store that is only accessible by the merchant who can then manage the shop. In other words, the administration is the ‘behind the scenes’ section where the merchant can add, delete, edit, categorize, set prices, as well as hourly, and monthly fees, etc. This area can be web-based or implemented on your computer. Most are web-based which makes it easier for the merchant without the fear of computer crashing and losing all the information.

If you have an online coaching business that offers coaching services or products such as E-books and audios chances are you are using a shopping cart. A little knowledge on the mechanics of a shopping cart is always helpful and the ease of having a shopping cart software that is web-based with features that will benefit your business is important.

Coaches need ecommerce solutions too! Contact me for a free 15 minute ecommerce solution consultation, I look forward to answering all of your questions.

Regina Baker - Ecommerce Solutions Expert

Regina Baker - Ecommerce Solutions Expert

Regina Baker is the co-creator of Wahmcart and the Ecommerce Solutions Expert for Group Mastery.  She created Wahmcart as a full ecommerce software solution for work at home moms without the huge price tag. She's dedicated to educating the small business individual (sole proprietors) and companies with ecommerce solutions that will allow them to work smarter, not harder while at the same time providing an affordable solution that the “average” person can afford.   More about Wahmcart

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February 4, 2010

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