Authenticity and Marketing Strategies

So you may be wondering what authenticity and marketing have to do with each other. Then again, maybe not. Maybe you already know that if authenticity bleeds through each and every piece of marketing you put out into the world, you create trust and clients are attracted to you. Did you know that authenticity is also important in the marketing strategies you choose for your business?

Here's the way I see it. There are thousands of marketing strategies you could choose for your business. Likely, you've tried many of them. Some work and some don't. Is it because the strategy is faulty? Probably not. Most of the time marketing strategies are created because someone tried it and it worked. However, it may not work for everyone. Have you ever heard the story of how someone had crazy, wild success with a strategy, then you decided to try it? Did it work for you, like it did them? If so, great!! Stick with that marketing strategy. If not, then you may want to consider trying something else.

Each one of us has a marketing strategy combination that's going to work for us. It's just a matter of finding that combination. For me, I'm always trying different marketing strategies. I don't try them for a day or a week, but each year I try about 3 or 4 different strategies and see how they work. I am a creative person and I enjoy trying new things, so playing with new strategies gets my creative juices flowing. I get excited and I can't wait to work on it. I find that when I'm looking forward to the marketing, then I attract more clients.

Here is how you can find your "authentic" marketing strategies:

1)  It helps to know how you work best and what activities you find exciting. You see, if you aren't excited about the marketing you do, then it likely won't get done and won't be effective.  What activities excite you?  Do you like writing?  Do you prefer conversation?  Maybe video is your choice?  What mediums get you excited?  Make a list.

2)  Next play with your marketing. I know, marketing doesn't seem like play most of the time, but try it.  Just pick a medium that you find exciting.  What strategies could be applied?  Start playing with the strategies.  Notice how easy it is to do.  If it's hard, move on.  If you find that you are consistently using that strategy, then keep on using it.

3)  Commit to the play. Once you find a strategy or two you want to keep for a while, commit to playing with it.  Give it 4 months and see how it works for you.  Are you attracting more clients?  Are you keeping up with it?  Is it something you enjoy?  If you answer yes to all three of these, then this is a keeper!

4)  Keep trying new things. As you notice that one strategy wanes in it's effectiveness, look for a new one.  Go back to your list and see what's exciting there and replace the ineffective strategy with a new one.
Consistency in marketing IS important, but if it's not effective, then it's time to move on.  If you are connecting with the medium and strategy that you are using, then you will have no problem attracting clients.

Consistency in marketing IS important, but if it's not effective, then it's time to move on.  If you are connecting with the medium and strategy that you are using, then you will have no problem attracting clients.

Kristen Beireis, Marketing Implementation Expert

Kristen Beireis is the Marketing Implementation Expert for Group Mastery.  She works with elite life-changers who are so buried in marketing they are leaving hundreds of thousands of dollars on the table.  Kristen and her team free coaches up to earn those hundreds of thousands of dollars without breaking a sweat so they can focus on helping others make positive changes.