Seriously Simple Shameless Self-Promotion

Last weekend, I celebrated my 47th birthday!  WOOHOO!  I had an amazing weekend that started with dinner with one of my dearest friends and ended with me enjoying quality time just hanging out with my 19 year old son watching movies.  Sheer joy!!

One of the moments of celebration included going to see Who's Bad - the Ultimate Michael Jackson Tribute Band.  It was SO fun and I made a few observations that I think will help you practice, Seriously Simple Shameless Self-Promotion:

1. Do SOMETHING to get the email of people present. The opening act (who wasn't very well known) gave away their record if peeps joined their email list.  They actually had people walking around with a clipboard.  I love the back-to-basics approach to list-building.  It works every single time!
2. Brand your program and business consistently. The main band must have said their name 12 times throughout the show.  I stopped counting at 6.  LOL  Remember, branding means ensuring your potential clients know who you are by name, look and feel.
3. Engage your readers so they remember your brand. The main band also asked the audience several times, "What's the name of the band?"  How kewl is that? I definitely will remember Who's Bad for years to come.

How do you practice seriously simple shameless self-promotion? Share your comments freely.

Wendy Y. Bailey - Master Certified Group Coach

Wendy Y. Bailey is a Master Certified Group Coach, Certified Experienced Coach and Certified Neuro-Linguistic Programming Practitioner. Affectionately called "WendyY" by her business associates, colleagues and friends, she's also the Creator and Founder of Group Coaching Mastery - Master Group Coaching with an NLP Twist. WendyY helps coaches, speakers and trainers learn to create, design, market, fill and deliver bestselling group coaching programs using Neuro-Linguistic Programming (persuasive marketing, language skills and influence strategies.) More about Group Coaching Mastery programs