January 6, 2010

Top 3 Article Ideas For Group Coaches

One of the greatest sources of writer's block for coaches and really all writers is the fact that it is easy to run out of article ideas when you aren't even sure if anyone is going to care about what you are writing. In fact, I get that question all the time from coaches and other solo professionals. "How do I know I am writing articles that people want to read?"

Now let me first say that you should be asking this question, because I won't pretend that writing articles is not work. It is. If you are going to spend time everyday, week, month writing articles for readers in your niche, then you want to make sure that you are coming up with article ideas that they want to read. That you are making an impact. Especially when you want to encourage and influence these readers into eventually becoming clients in your coaching groups.

So if this is you and want to make sure that you are reaching people in your marketplace, then I stand by these top 3 article ideas for group coaches, to generate interest, buzz, and conversion (readers who visit your site).

Article Idea 1 - Write Articles That Answer Client Questions

You can generate many, many articles if you pay attention to the issues of your current and past clients. What specific issues have you handled more than once with a client. What are the common problems of prospects in your niche. What have past clients struggled with during your time together?

These types of articles are a great way to address objections potential clients may have before they start working with you. This is an important part of converting prospects into clients, but it is also important because it will help better qualify your clients. Because of course, we are all striving to attract our type of "perfect client".

Article Idea 2 - Write About Timely Issues In Your Niche

Potential clients know that there are many coaches that they can probably work with, that's why it is important that you position yourself as an authority on your topic and someone who has a pulse on the current hot topics in your niche.

It's not enough to write about the same information that coaches in your field have been writing about for years. You will stand out as a leader if you write about current issues that are creating buzz in your industry. Just look to your industry magazines, periodicals, newsletters, forums, associations, etc. for these types of hot topics.

Article Idea 3 - Write In-Depth On One Aspect Of Your Business

Many coaches are afraid of giving away all their information in their articles, so they tend to write pretty weak and generic stuff. You know the ones, articles that never stand up and get noticed. This is a BIG mistake and one that I see occur again and again.

In today's competitive market, and let's be honest here, coaches are coming out of the wood works! It's essential that your information stand out. The best way to achieve that is to really teach your readers something specific. Don't just gloss over the same old information. Really dig down and write about topics, trends, tips, and tricks that someone would pay for. Why?

Well if you are doing your job, these are NOT all your trade secrets. Plus, if you are a coach, people want to invest in you in order to have a direct line to you. Not just your information. So do not be afraid to really teach the folks in your marketplace something that perhaps another coach may charge prospects for. It may be just the thing to help you dominate your market and truly become a six-figure coach.

Finally, each of these article ideas should minimally generate at least 10 articles a piece. 10 issues that your market struggles with. 10 hot topics in your niche. 10 really good tips that you can share with readers. That's 30 new articles you can get started with right away. So what are you waiting for? Get writing!

Article Marketing Expert

Lisa Angelettie, Article Marketing Expert

Lisa Angelettie is a professional coach, published author, and article marketing expert. She's been using articles exclusively since 2003 to drive traffic to the websites of her clients as well as her own. Lisa is the Article Marketing Expert for Group Mastery. Stop by and read some of Lisa's free article marketing tips over at her site: http://LisaAngelettie.com

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January 6, 2010

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Andrea Amador @ 8:01 pm

Hi WendyY,

Thank you so much for posting this information. As a coach, I find that it's so important to keep your finger on the pulse of the client's needs.

The best way I've found to do that is to consistently survey your list and find out how their needs are changing. I swear by surveymonkey.com. With a free account, you can enjoy having the versatility of being able to create several different 10 question surveys and receive a combination of different types of responses; yes/no, multiple choice, essay, and/or a combination of all. If you ask me, surveys are the way to go!

January 7, 2010

Wendy Y. Bailey @ 12:06 pm

Lisa really knows her stuff and we're so fortunate to have her share such amazing resources and information. THANKS Andrea for being an active and interested learner in the Group Coaching Mastery community. You rock!!

LisaAngelettie @ 2:03 pm

Hi Andrea

Survey Monkey is excellent for surveying. Thanks for adding that resource. Unfortunately a lot of our coaches are just starting out and don't have a meaty list or a responsive list yet. That's when I recommend social media, forums, etc. for staying on top of hot topics in their niche. Much success this year!
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