November 7, 2009
Are You 'Offering' Your Customers REAL Value?
Let's quickly recap the elements of good copywriting. Copy (the written part of any marketing material) is the secret to sales success. There are several components to copy and they all must work together.
Here are some of the basic elements to keep in mind when you begin to write your copy:
It might seem that's all you need to connect with customers but you're missing a key sales tool. The OFFER.
Offer something of value for no charge. Once you've invited customers to your site, make it worth their time. You can take advantage of permission based email marketing by requesting email addresses in exchange for a special report or article based on your expertise. (Note: there are affordable software programs to manage the opt in process and avoid SPAM.)
For example: James Roche, also know as the Info Product Guy, has an opt in request at the top of his website homepage. A clear offer to learn more about his product or services at no cost is a sure way to begin the online business relationship.
When you visit any of my websites or blog you'll also find an offer for my free Copywriting Action Plan. It's a great way to build relationships and give people a taste of what I have to offer.
Take action: What is your offer? Is it clear to your customer? Review your website and ask yourself if you are offering valuable, complimentary information to potential customers. If you aren't making an offer, create something today. If you are, does it need to be updated?
Lisa Manyon is the President of Write On ~ Creative Writing Services, LLC. and a Professional Copywriter and Marketing Strategist specializing in POWERFULLY communicating your marketing message to increase results. She’s a published author and is a featured in the International Association of Web Entrepreneurs Official AWE Guide to Emerging Trends Every Online Entrepreneur Must Know and has written promotional, advertising and marketing copy for internet gurus and a wide variety of brick and mortar businesses. She's completed Glazer Kennedy’s Creating Copy that Sells certification and is a Copy Coach for Lorrie Morgan Ferrero’s She Factor Copywriting Bootcamp. Manyon offers a free Copywriting Action Plan with 7 Power-packed Insider Tricks of the Copywriting Trade to Dramatically Increase Sales of your Products & Services on her website at www.LisaManyon.com