November 5, 2009

Conscious Marketing

Last year, I read Eckhart Tolle's book "A New Earth" and since then I've been noticing how presence plays a part in my every day business life.  I’d like to share how it fits for me in hopes that others who function like me, might learn how to do the same in their business.

You see, I have this old habit of getting seriously focused on my to-do list. So focused that I lose sight of anything going on around me. As a business owner and marketer this gets me in trouble. If I’m always focused on that list, I miss when something isn’t working. I ignore profits declining. I forget there’s more to life than business and ignore my personal life, too.

I know this about myself and have decided that to-do lists are not for me. Some people don’t get things done without it and I get that. If it works for you, use it! If you are like me and get overly attached to the list, you may want to try presence instead.

I can just hear some of you questioning how anything gets done without a list. I’ll share with you my method.

meditateI know lots of information about marketing strategies. When I choose to do one, I already know what it takes to execute it. In my business day I stop and ask myself “What’s most important right now?” I do this whenever I have a moment; between calls, during lunch, at the beginning of my day etc… I listen for the answer. I trust that whatever comes to mind is what needs to be worked on.

You may wonder how I meet deadlines. I trust that my inner knowing can guide me and keep me on track. So far (after 4 years of this practice), I’ve always been satisfied with the outcome of my own projects. That’s not to say that I NEVER extended deadlines or run way longer on a project than I originally planned. It just means I trusted that whatever time it takes is the time the project needed to take. In the end, I always end up with a well executed marketing strategy for myself. I also get through the implementation process with very little (if any) stress. Trusting my own process allows flexibility, awareness, and choice. Without my own deadline, I get to focus on what’s most important right now.

As you may know, I also work with a team and I handle the marketing implementation for my clients. I rarely do any of the “work” for my clients (that’s what I have a team of experts for). When I do take on a client project, I get it done on time.

Trusting my inner knowing will keep me on track, works.

Again, this method of selecting what marketing strategy to work on is not for everyone, but it can be helpful for those of you who get stuck in the list, like I do.

Kristen Beireis, Marketing Implementation Expert

Kristen Beireis, Marketing Implementation Expert

Kristen Beireis is the Marketing Implementation Expert for Group Mastery.  She works with elite life-changers who are so buried in marketing they are leaving hundreds of thousands of dollars on the table.  Kristen and her team free coaches up to earn those hundreds of thousands of dollars without breaking a sweat so they can focus on helping others make positive changes.

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November 6, 2009

Mitch @ 1:45 am

Good deal here; marketing is my worst thing in the world. And I also have to admit that I don't stay as focused as I used to be. Still, I get some things done, but this sounds pretty good here. Conscious marketing; I'll have to think about this one some more. Thanks; nicely written.
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Kristen Beireis @ 2:57 pm

Thanks Mitch, I'm glad this was helpful. One thing to keep in mind. Structure can sometimes be helpful here. If you create time for your marketing, you are more likely to work on it. Now, what you do with that time can be a conscious choice in the moment. This keeps it simple, but provides time to be focused solely on marketing…whatever that may mean to you.

Keep up the great work! Getting SOME things done is better than getting NOTHING done, in my book.

Create a great day!
Kristen

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