October 15, 2009
Marketing Is An Experiment
So, I asked some coaches what their biggest pain is when it comes to getting into action with their marketing plans. The answers I received had a common fear of doing something wrong. I find this fascinating! I suspect this is what keeps very valuable and profit making marketing plans sitting on a shelf gathering dust. A marketing plan that doesn’t get executed because of fear, is lost money! So, what do you have to lose by putting it into action with the risk of being wrong? Nothing…it’s money you weren’t making anyway.
For me, there is no “wrong” when it comes to marketing. Sure, there are objectives you’d like to meet and reactions you’d like illicit, but if that doesn’t happen it’s not “wrong,” it just needs some improvement. In my mind, marketing is an experiment. You add a little bit of this and a little bit of that and see what the result is. Sometimes it will blow up in my face, but I get to learn from that. What I learn will shape what I do in the future. The more I learn by blowing stuff up, the more profitable the experiments are that go well.
No ONE person has the answer to how to do marketing right! Every business owner has a formula that will work for them. Until you try different formulas, how will you know what works for you? I suspect you already have tons of marketing strategies you’ve learned about. Instead of letting them sit in your brain occupying space, and gathering dust, start pulling them out a few at a time. Put together a formula that you feel will work. Then try it! Instead of focusing on what you are doing wrong, focus on what you are learning about that strategy. Focus on the feedback you get from the marketing. Focus on the statistics and see what that brings you.
I know, you probably already have one formula that’s working well for you right now and you don’t want to mess that up. GREAT! DON’T!! Keep that formula while trying new ones to add along beside it. You see, the more marketing you get out there, the more clients you’ll bring in. The more you experiment, the more you’ll learn about your target market, their needs and how you can meet them. The more formulas you get working for you, the faster you can start automating them or getting someone else to run them, because you won’t have time with all the new clients you have!
So, what do I experiment with? Last year I did some experimenting with social networking. Twitter + Facebook + blog =so many Joint Venture opportunities, I had to start getting picky! These joint venture opportunities all had the potential to bring in clients. Had I not jumped in, these opportunities wouldn’t have even existed.
What’s your latest formula for an experiment? What is one of your standards?
Kristen Beireis is the Marketing Implementation Expert for Group Mastery. She works with elite life-changers who are so buried in marketing they are leaving hundreds of thousands of dollars on the table. Kristen and her team free coaches up to earn those hundreds of thousands of dollars without breaking a sweat so they can focus on helping others make positive changes.