September 4, 2009

How Telling Your Story Can Generate More Sales~

It's time to get to the heart of copywriting. We've learned your copy (the written part of any marketing material) is the secret to sales success. In previous articles, I've demonstrated the importance of headlines, provided four ways to craft headlines and pointed out the need to clearly show your customer the "What's in it for me." factor. The real heart of copywriting is your story.

TELL YOUR STORY. The simple truth is facts tell and stories sell. If you're a corporate type transitioning into a more authentic, entrepreneurial lifestyle, this may seem like a stretch to you. After all, in the corporate world we're taught to keep our personal life and business life separate. I'll admit, the notion of infusing more of "me" into my business was a little uncomfortable at first but I've found uncomfortable is usually good as it moves on to great things.

That being said, copy is more interesting and human if you can relate to it.

I knew I wanted to do something that was all "mine" and decided to switch gears in 2003. I'd always dreamed of focusing more on my writing, and reading Peter Bowerman's, The Well Fed Writer, reinforced that passion.

I was working at the premier ad agency in my market and it was a pretty sweet gig but I didn't see much room for advancement and honestly I was getting really burnt out. Plus, the pressure of deadlines and the environment had me really stressed. And, I was no longer married to my job - I was in a serious relationship so 60+ hour work weeks were not as tasty as they once were. I resigned and Write On Creative was born.

Bound by a two-year non-compete in my market, I looked nationally for connections. Joining the National Association of Women Writers changed my life. It's where I met Lorrie Morgan-Ferrero and the rest, as they say, is history. Investing in Lorrie's products, live events, and one-on-one mentorship opened my eyes to Internet marketing (in the true sense - not just fluffy, vanilla brochure websites) and long copy. Meanwhile, I was working a "day job" in a utility call center - the pay was great the company took excellent care of employees but it was a means to an end. A security blanket while I built my real business. Once I realized my "security blanket" was actually holding me back, I let go completely and Write On Creative has been my sole (or maybe soul) focus… Today I work with clients across the nation to create compelling copy, marketing strategies and provide one on one accountability coaching. I'm thrilled to do what I love and assist entrepreneurs, solopreneurs and internet marketers achieve their dreams. I'm forever grateful for the moments of "uncomfortable uncertainty" that propelled me towards my life purpose. Sure there's more to the story but this has piqued your curiosity, hasn't it?

Are you living your purpose?

What kind of stories can you tell about your business?

How can you infuse your marketing with your story to truly connect with your ideal clients?

Copywriting, Group Mastery Expert

Copywriting, Group Mastery Expert

Lisa Manyon is the President of Write On ~ Creative Writing Services, LLC. and a Professional Copywriter and Marketing Strategist specializing in POWERFULLY communicating your marketing message to increase results. She’s a published author and is a featured in the International Association of Web Entrepreneurs Official AWE Guide to Emerging Trends Every Online Entrepreneur Must Know and has written promotional, advertising and marketing copy for internet gurus and a wide variety of brick and mortar businesses. She's completed Glazer Kennedy’s Creating Copy that Sells certification and is a Copy Coach for Lorrie Morgan Ferrero’s She Factor Copywriting Bootcamp. Manyon offers a free Copywriting Action Plan with 7 Power-packed Insider Tricks of the Copywriting Trade to Dramatically Increase Sales of your Products & Services on her website at www.LisaManyon.com

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September 4, 2009

Amanda Miller @ 9:15 am

As a newbie to marketing, this is message that I get from all sources, so am building my story as I speak for an information leaflet. How far back in one's life history is it advisable to go - should it just be professional issues that led you to the current career choice, or should you include some of your other 'life' choices too?
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September 5, 2009

TeasasTips @ 12:40 pm

This was an awesome 'story' because being a WAHM, I sometimes lose my focus with the multitude of online opportunities available. Remaining true to myself is key here, at least that's what I got from this article, and the times when I feel 'uncomfortable uncertainty' is when I should harness my creativity. Thanks for the info.
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September 9, 2009

Lisa Manyon @ 11:55 am

Hi Amanda,

What you include in your story really depends on your core audience and the relevancy to what you offer.

For example: There are times that I include information about my love of writing and communications that goes back to childhood when a girlfriend and I started the first ever school newspaper in 4th grade (we ran copies on a mimeograph machine — yes, I know that dates me).

Use your gut instinct and the rest will follow.

Write on!~

Lisa
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Lisa Manyon @ 11:57 am

Teasas,

Yes, being true to yourself and telling your authentic story is the way to go.
Wishing you much success in all you do!
Write on!~

Lisa
Lisa Manyon´s last blog ..Threadless Tshirt Giveaway at jaypeeonline.net My ComLuv Profile

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