August 3, 2009

5 Juicy Tips to Quickly Create Headlines that Draw Your Readers in & Move them Towards the Sale (hint: this means more money for you).

By now you should know headlines are the most important part of copy. At least when it comes to drawing your readers in and keeping them interested.

Here are four quick ways to craft compelling headlines; offer a solution, tell readers how to do it, ask a question or give a quantifiable number. All of these techniques draw your customer in, engaging them in the sales process. Since headlines are so important, it's suggested (and often practiced by copywriting experts) that you should write 50 to 100 headlines before choosing the right one but this isn't always possible (unless you have the Red Hot Copy Headline Creator -which I highly recommend) - especially when you're in a rush. Here are four ways to supercharge your headlines in a hurry. Remember these are starting points - you'll want to juice your headlines up even more to excite and entice your readers.

1) Offer a solution ~
For example: If you don't have time to cook, let us do it for you!

Offering a solution solves your prospects' problems, making it more likely customers will respond.

2) Tell them how ~
How to lose 10 pounds in one week without crazy diets or excessive exercise.

By explaining how your prospect can do something of significance you'll pique their curiosity. Promise a benefit and make sure you can keep your promises.

3) Ask a question ~
Do you want to save money so you can stretch your dollar further in this economy?

Questions engage the consumer. They have to think about the answer and if it's something they're interested in they'll read on (so choose your questions wisely). Make your questions provocative to engage the brain.

4) Give a number ~
3 Ways we can save you money today without sacrificing your quality of life.

Quantifiable results are appealing. Offering numbered steps or actionable and measurable results based products or services helps show consumers how they will benefit.

Don't forget to punch your headline up with a pre-head or a sub-head for extra impact.

For example:

A pre-head to attract a specific segment of your market:

Attention Single Moms Who Need Help Making Ends Meet ~

Headline: 3 Ways we can save you money today without sacrificing your quality of life.

A sub-head to support the content of the headline:

"Finally there's a system to uncover extra money to create a savings plan without cutting ANYTHING from your current budget."

Again, these are simply basic suggestions and serve as a guide for juicer headlines. Be sure to take your time and play around with the format that works best for your product, services or offer. Take a minute to review your headlines today.

Copywriting, Group Mastery Expert

Lisa Manyon is the President of Write On ~ Creative Writing Services, LLC. and a Professional Copywriter and Marketing Strategist specializing in POWERFULLY communicating your marketing message to increase results. She’s a published author and is a featured in the International Association of Web Entrepreneurs Official AWE Guide to Emerging Trends Every Online Entrepreneur Must Know and has written promotional, advertising and marketing copy for internet gurus and a wide variety of brick and mortar businesses. She's completed Glazer Kennedy’s Creating Copy that Sells certification and is a Copy Coach for Lorrie Morgan Ferrero’s She Factor Copywriting Bootcamp. Manyon offers a free Copywriting Action Plan with 7 Power-packed Insider Tricks of the Copywriting Trade to Dramatically Increase Sales of your Products & Services on her website at www.LisaManyon.com

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by %author%, Comments on 5 Juicy Tips to Quickly Create Headlines that Draw Your Readers in & Move them Towards the Sale (hint: this means more money for you). »

August 4, 2009

Paul, WriteToMoreMoney.com @ 9:35 am

I like how you did that with your own headline

I love a pre-headline like "Attention Single Moms Who Need Help Making Ends Meet" because it's also reassuring the visitor that they're in the right place. I always use that kind of a pre-headline, and it's great to know I'm on the right track.

Paul Hancox
WriteToMoreMoney.com

August 5, 2009

Lisa Manyon @ 10:04 am

Hi Paul,

Thanks for the great feedback. I love crafting copy to help clients connect their message to market and ultimately make more money. Sounds like you do, too.

I agree that identifying your core market in the pre-headline is very effective.

Wishing you much success.

Write on!~

Lisa

December 31, 2009

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Shining Expertise l The Best of Group Coaching Mastery for 2009 | Group Coaching Mastery @ 5:15 pm

[...] shows out as the consummate professional she truly is. Lisa knows copywriting and lots more. My favorite blog post by Lisa shares powerful yet quick ways to write great headlines. I'm looking forward to more [...]