July 13, 2009
Marketing Is A Long-Term Client Attraction Tool
I can't tell you how many times I've had clients and colleagues say they have no more time or money for marketing. I say, FIND IT! Marketing isn't something you can do every now and then. It's something you must do on an ongoing basis. When you have a full house of clients on your plate, marketing needs to continue.
I always hear coaches talking about the latest teleclass they took on attracting clients. It's great to learn these methods and put them into place. You know how important they are and you may even know which methods work for you. If they work and they have filled your roster, then why stop doing them? Your newsletter still needs to go out, your blog still needs to be updated and promos still need to go out, as well. If all these things stop, then you have no "attraction factor" at all. Clients come and go. If you aren't marketing, then you have no pipeline. No pipeline means there is a period of no clients. Why put yourself through that?!
Plan, plan, plan. There are routine marketing activities that you do to attract clients. Have you made sure to leave time in your day to do those activities? Put it on the calendar. Set a specific time each day, if you have to. Just keep some time for marketing. If it's a choice between taking on more clients and marketing, choose your clients (of course), but make sure you have a budget to hire someone to help. Marketing IS very successful and WILL attract clients. It's an investment in keeping your business busy.
Marketing is a long-term client attraction tool. If you think of it as part of your business plan and ongoing budget, then you will not be sacrificing your attraction factor for clients. Plan ahead. Make room in your day and your budget, so you can fill the pipeline even when it's full…who said you can't have a waiting list?
Kristen Beireis is the Marketing Implementation Expert for Group Mastery. She works with successful coaches who are so buried in marketing they are leaving hundreds of thousands of dollars on the table. Kristen and her team free coaches up to earn those hundreds of thousands of dollars without breaking a sweat.