March 9, 2009

Kathie Thomas: How Blogging Can Help Your Business

Kathie Thomas - Group Mastery Blogging Expert

I was delighted to be asked to join this fantastic team and teach you all about blogging!

You know, we don't always know what is our intended path in life and we only find that out by exploration followed by a series of successes and failures. Hopefully more of the former rather than the latter!

When a client of mine in 2005 asked me to explore blogging for them I thought 'oh, oh, another fad of the day' and was reluctant to do it.  I often felt like I might have been chasing wild gooses but I figured I was getting paid for it, so I better do what I was asked.  In my 'fulltime' capacity, I'm a Virtual Assistant and I assist many clients virtually on the web.  More about Kathie.

To make sure I'm doing anything properly I always set up projects of my own so that I'm not on my client's time learning how something works.  I was not to know that blogging would become addictive!  Today I'm in Australia's Top 100 Bloggers and have been there now for close to 3 years.  I own over a dozen blogs and write to several of them on a regular basis every month, and a couple every week, sometimes several times a week.

I've learned what makes a blog work and how to build your audience, but more to the point, your expertise in a field. And I've successfully published 2 books (so far) from successful blogs I've written and established.

So, how can I help you?

  • Firstly to understand what a blog is
  • How to establish a regular posting pattern
  • How to build your audience
  • Which programs I recommend to use
  • And how to use a blog to support your business and brand

So I'm here at Group Mastery to help you establish yourself as an expert in your field by using a blog.  I look forward to getting to know you!

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March 26, 2009

Julie Sabbatis @ 5:09 pm

I need more direction in how to blog and establish a regular posting pattern. I do not have a clear idea of exactly how to procede. Would appreciate it very much if you could help me in this area.

Julie

Kathie M. Thomas @ 6:23 pm

Hi Julie, lovely to hear from you.

When I first started I diarised my time for blogging otherwise I knew I would forget in the busy-ness of life. I knew I needed to establish a pattern and habit but needed prompts to remind me. Outlook works well for that, and reminders in your cell phone too!

The other thing I used as a 'crutch' in my early days was a box of cards with words on it that a business coaching client gave me. I would just take a card out of the box at random and blog on that particular word and what it meant to me. It was always related to my business in some way.

Today while I still have the reminder in Outlook I rarely need it to prompt me to write. I belong to many forums in my industry and there is always a ready source of material for writing about.

Set a goal to write x number of times a month for now and work towards meeting that goal. You can choose to pre-publish your posts and write them all on the same day if you wish. I do this for my a few of my blogs and spend Fridays writing several posts and they publish the following week.

Make sure you set up categories on your blog too as it will allow people to find posts that are most relevant to their needs - you can see an example of a category list to the right of this post.

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