Seven Ways to Expand Your Visibility

It’s important to make your business visible, in your community and beyond. After all, when people are looking to buy products or services, they usually opt for the business they remember seeing or hearing about.

Use the following ideas to market your business, create visibility, and drive more customers to your doors.

1.) Launch an event – An event can be as small as a dinner party or as large as a banquet. Events create publicity and give the news a reason to mention your business.

2.) Business gifts – Business gifts are a constant reminder to people long after a campaign has ended or an event has been held. Give out useful items as small as pencils and pens, mouse pads or coffee mugs. This will allow your company’s name to be seen all the time – by the person who received the gift and others around them.

3.) Charities – Even if you do not hold or launch a charity event, it is enough to just be involved. Donate money or be involved in collecting donations. This will help increase visibility in your community as well as show the community that you care.

4.) Get online – Online is a great place to increase visibility. Community visibility is important, but being online can help build your consumer base beyond your hometown. Create a webpage that is very informative to your customers. Get your business name into every forum and blog that applies to your business. Create your own blog if you have the time. If you write articles about your service or product, post these on your website and allow other websites to use them. All these things will make it more viable for potential consumers to come across your business name through a web search.

5.) Newsletter – Send out an online newsletter to your customers. If you give customers something to talk about, they may relay the information you are giving them to friends. So, in a networking fashion, your name can be spread and become better known to the community.

6.) Local newspapers – What better place to receive visibility in your community than your local newspapers. You can get your company name into a newspaper buy writing an article, being mentioned in a story, or writing a letter to the editor.

7.) Give speeches – You’d be surprised how many other businesses, organizations and clubs need people of expertise to share information. This establishes your expertise and credibility while at the same time promotes your own business. Research clubs, groups, the local chamber of commerce and organizations often look for speakers with expertise in interesting and informative topics.

Shannon Cherry is the publicity/media expert for Group Mastery. Known as The Power Publicist, she helps coaches, entrepreneurs, consultants and solo professionals attract more clients and customers through the power of publicity.  Shannon is sharing her expertise in "Attract More Clients Using Free Publicity" - a 90 Minute Mastery Webinar on Tuesday, March 11th at 8 pm Eastern.  Enroll NOW