February 4, 2009
Shannon Cherry: Publicity Power in Your Group Programs
You're good at what you do, and now you're going to help even more people by becoming a group coach with Group Mastery for Speakers, Trainers and Workshop Leaders. Awesome!
Yet, one of the things most coaches struggle with is how to attract more clients. You already know that advertising is expensive - and often doesn't work unless you invest thousands of dollars on repeat ads.
But that doesn't mean you have to struggle with your marketing. I'm Shannon Cherry, the Power Publicist, and I'm here to help you use the power of publicity and the media to get the word out. More about me.
I'm a former TV reporter and anchor, as well as the founder of Be Heard Solutions, so I understand public relations and free publicity from both sides!
I've helped hundreds of coaches and consultants like you get on the pages of The New York Times, The Wall Street Journal, Parents, Entrepreneur Magazine, Better Homes & Gardens and in front of the camera on The Today Show, Good Morning America, and even The Oprah Winfrey Show.
As we work together, you'll learn:
- why leveraging your expertise is vital in attracting media coverage (and more clients)
- how to find the journalists who cover your niche - and what to say to them to get them to cover
- the techniques to publicize your group coaching program for FREE
- and much more.
Here's the first thing you need to know about getting publicity: it's not a one-time or one-shot deal. Studies show in order to build buzz effectively you need to spend at least 20% of your time marketing yourself. That's one full day a week - or about 2 hours a day in a five day work week.
So put it in as part of your schedule right now. Book it like any other client meeting. Make it THAT important. That way you'll know you've dedicated what you need to see your group coaching practice thrive.
So what do you need to accomplish your 20% a week goal? How can I help?
Remember, I'm here to provide you with the information you need to be a success at Group Mastery.