December 10, 2008
Persuasion Peaks Profits and Promotes Adoption
Persuasion is the process of guiding people toward the adoption of an idea, attitude, or action by creative means. Very simply, persuasion is language or action that promotes your program to your blog readers, prospective clients and community of learners. Your opportunity is to master persuasion in every aspect of marketing your group coaching programs. It's intentional, fun and very effective.
So, where do you begin with persuasion? Here's an easy approach to get you started:
Share, care and connect. Persuasion begins with a strong foundation of rapport. Build on the know-like-trust factor by allowing your potential learners to experience you, your programs and services.
Link your content to your client. Persuasion paves the way for this to occur, naturally and easily. Through the use of stories, metaphors, thought-provoking questions and more, persuasion promotes the adoption of your content for your community of learners. You want your learners to apply and implement your content in their lives, work and businesses.
Challenge your clients. Blog readers, potential clients and learners in your group coaching programs come to you because they believe you have a solution to their problem. Your job is to challenge them to commit to your programs and services, knowing you have the solution they seek. Fear often creeps in when it's time for your learner to commit. What a great opportunity for you to continue coaching, guiding and using the power of persuasion!
This is the fun part: When you master these three simple elements of persuasive marketing, you'll see a definite impact in your bottom line profits. You're standing in a strong place of confidence with your blog readers. You're ready to serve up your solution to your potential clients. You're poised to promote adoption of your content for the learners in your group coaching program. When your learners apply your content, their results will point to you as THE solution for others with a similar challenge. You'll become recognized as the go-to expert in your specific niche and your bottom line profits will soar. How kewl is that?!
In Group Coaching in 33 Minutes, I share easy how-to steps to help learners leverage the power of persuasion to close more clients and get more business. As a coach, persuasion is a powerful strategy to add to your arsenal of coaching tools — a strategy that effectively boosts your bottom line and ensures lasting change for your learners.
How are you using persuasion in your marketing?