March 11, 2010

This Is It: Take Your Group Coaching Learners to New Places

michael-jackson-this-is-it-movie-poster As I watched the special features on the DVD for Michael Jackson's This Is It, it struck me what an amazing experience he designed for what would've been his last tour.  By all indication, he created a masterpiece of excitement, high energy, pure entertainment and high emotion.  I believe it would've been totally transformational for fans!

Similarly, your goal in creating a group coaching program is to generate a transformational experience for your group learners.

Here are a few ideas to help you take your group coaching learners to new places:

  1. Build rapport with your learners.
    Rapport is the key to EVERYTHING in your coaching not just in groups.  This statement bears repeating:  Rapport is the key to EVERYTHING in your coaching!! No kidding.  It's just that important.  Get to know, like and trust your learners to create an experience for in your group coaching programs where your learners know like and trust you, too!
  2. Tap into opportunities to be REALLY creative and engaging to create compelling content for your learners.
    Powerful questions, magical metaphors and lots of relevance to your ideal learners unique challenges are all very profound ways to make things happen.  Get your learners thinking more deeply about what's really going on in their world so they can make lasting change.   Masterful content is relevant, attractive, compelling and engaging.  That is all.
  3. Challenge yourself to greater heights for the sake of the learners.
    The truth is: it all begins with you.  Imagine you're in the eye of a tornado, building momentum and force with every action, response and reaction.  In this case, the tornado is immensely transformational and because you're in the eye, you hold the key to the transformation.  How kewl is that?

Michael Jackson told his producer, "Let's put together the greatest group of artists on the planet then let's inspire them to go to places they've never been before."

What will you do to take your group learners to new places? Share your thoughts freely

Wendy Y. Bailey - Master Certified Group Coach

Wendy Y. Bailey - Master Certified Group Coach

Wendy Y. Bailey is a Master Certified Group Coach, Certified Experienced Coach and Certified Neuro-Linguistic Programming Practictioner. Affectionately called "WendyY" by her business associates, colleagues and friends, she's also the Creator and Founder of Group Coaching Mastery - Master Group Coaching with an NLP Twist. WendyY helps coaches, speakers and trainers learn to create, design, market, fill and deliver bestselling group coaching programs using Neuro-Linguistic Programming (persuasive marketing, language skills and influence strategies.) More about Group Coaching Mastery programs

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March 7, 2010

MiPhone Weathers the Storm!

3g-iphoneWho says you can’t run a business from a mobile phone?  When a major winter storm knocked out power to me and a few hundred thousand neighbors, I was left with no technology except my trusty iPhone – the modern day “Swiss Army Knife” for solopreneurs.

Even though I had no electricity, phone or Internet, I stayed connected to the outside world and – more important – my clients, solely via my iPhone.  In fact, using my iPhone web access and various apps, I barely missed a business beat!

I was not only able to check email and surf the net, but my Facebook app and TweetDeck for iPhone kept me connected to and communicating with colleagues throughout the 5 day power outage.  I could “tweet out” my tale of woe and, better yet, shoot video with my iPhone of the damage and destruction, then upload the video directly to YouTube – no computer required!

I could also check my projects in my “Highrise” project management software using my “Bungalow” iPhone app, and even track an order that came in via my PayPal app. (How cool that I could still earn some passive revenue online, even though I was in the dark at home!)

What about rescheduling that conference call?  There’s an app for that!  I used my “Tungle” for iPhone to reschedule meetings that had to be postponed due to the power failure.  I could still make my travel arrangements for an upcoming trip with my “Kayak” app on the iPhone, and then use my handly Flashlight app to find my way around my darkened house.

These smart phones may be smart, but they don’t run forever.  I had to venture out by car once a day just so I could charge the iPhone and maintain some battery power.   All in all, it’s probably not the best way to run a business, but it’s nice to know you can keep your company going in a jam just by using one tiny, but powerful, gadget.

Which just proves that given today’s technology, you don’t have to be powerless just because you lose power!

loubortone-92Lou Bortone is a long-time marketing consultant and branding coach who helps entrepreneurs build breakthrough brands on the Internet.  As an online video branding specialist and award-winning marketer, Lou provides services such as video production, brand development coaching, creative support and video coaching.

Lou is a former television executive who worked for E! Entertainment Television and later served as the Senior Vice President of Marketing & Advertising for Fox Family Worldwide, a division of Fox in Los Angeles. Lou is an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach.  His website is at: http://www.OnlineVideoBranding.com.

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March 6, 2010

Leap Your List with List Attraction Week

list-attraction-week

Building your list is at the heart of creating a bestselling group coaching program.  Unfortunately, that's where most coaches struggle because they often don't quite know what to do to grow a great list.

List building was challenging for me, too…until I learned how to make the marketing conversation attractive for my ideal learner.  Today I know how to turn Twitter followers and Facebook friends into loyal learners in my group coaching programs.  How kewl is that?!

I'm really excited to share my strategies with you next week during List Attraction Week - March 8-12, 2010.

Gina Bell has assembled an amazing group of expert mentors, including Andrea J. Lee, Lisa Angelettie, Katrina Sawa, Michele PW, Mary Kay Morgan and me, to share top list building strategies.

We will share our secrets to EVERY aspect of effective list building:

autoresponders
double opt-ins
squeeze pages
ethical bribes/freebies/pink spoons (oh my!)
ezines/newsletters
virtual events
joint ventures
speaking
writing (i.e. article marketing)
blogging
social media
follow up strategies
how to monetize your list
and much, much more.

Tune in on Thursday, March 11th at 3 pm ET for my topic, "Build a Loyal Following of Ideal Learners for Your Groups (and Grow Your List, too!)"

It's a very kewl event and you don't want to miss this opportunity to discover how to truly leap your list into high gear.  Get all the details and enroll in this FREE event NOW

That is all.

WendyY

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