One of the biggest challenges of marketing your programs and services is the behind-the-scenes sales, squeeze, landing and splash pages if you're a coach, trainer or consultant. Yes, it's great to have a team of qualified people working to help make it happen.

What do you do if you're doing it yourself?

You look for the hottest marketing tools to simply the process so you can be really productive.  You want your marketing tool to help you:

• Design compelling sales campaigns to showcase your coaching program.
• Easily attract ideal clients to your website with color and splash.
• Incorporate videos to make your marketing campaigns rock.
• Create highly attractive opt-in boxes.
• Invite website visitors to spread your message via social media with just a few simple clicks.

After years of fighting with my website trying to make it look and feel pretty despite my limited web development skills, I've discovered THE tool that makes my marketing easy-peasy!

My #1 marketing tool is Optimize Press.

I share this tool with all of my clients and colleagues.  It makes marketing easy! I love being able to add built-in buttons and homemade videos to all of my sites.  Yep, it's so easy I've licensed it on all of my sales pages. That's just for starters!

I also love the 24 hour user-friendly membership area with comprehensive how-to videos and support. It's been a wonderful addition to my marketing toolbox and I had to share it.  The developers created this powerful tool to help you look like a real pro every single time.  How kewl is that?!

What's your number one marketing tool? Let's share the wealth!

A couple of days ago, I opened my calendar up for complimentary business breakthrough sessions. I love coaching and I want to support my coaching colleagues in creating thriving businesses you enjoy.

I started thinking about what makes a truly great mentor coach. As a coach, you want to know exactly what to look for when choosing the right mentor coach for you!

A great mentor coach:

• lends her expertise to elevate your coaching abilities and strengths.
• exposes you to a whole new depth of coaching transformation.
• teaches you repeatable marketing processes accompanied by effective systems, tools and resources.
• engages you in ways to create sustainable income from your coaching business.
• holds you accountable for taking massive action to grow, personally and professionally.
• allows you to be creatively inspired and uniquely compelling.
• sharpens your ability to target truly "ideal" clients AND serve them exceptionally well.
• guides you to create a buying process for your clients — one your clients navigate with ease to say "Yes!" to your programs and services.
• shows you how to consistently boost your bottom line via expanded services, programs and products.
• teaches you a powerful content development strategy that spells lasting transformation for our clients. (Your clients will adore you!!)
• shows you how repurpose your content so you showcase your expertise every time you deliver it.

…that's just for starters.

A great mentor coach challenges you to belief in yourself and charge what you truly deserve for your services.

I'd love to guide you to a breakthrough!  Complimentary Business Breakthrough Sessions are available for a limited time. Apply now

Everyday I hear from coaches how very challenging it is to find and attract ideal clients to your coaching business. You say, "I know my ideal client but I just can't seem to find them."  I promise your ideal clients are out there. They are waiting to hear your message and they can only hear your worthwhile message from you. The truth is — when you don't know what you don't know about your ideal client, it smacks and truly hurts your marketing efforts and ultimately keeps your bottom line profits from growing.

Let me tell you why what you don't know about your ideal client is so dangerous:

1. You work with anyone who comes your way. Why, because you're attracting someone, anybody, everybody, all, people and groups of  people who aren't specifically ideally served by your coaching programs and services. Those general descriptions of your ideal client are off limits if you want to find your sweet spot and love the client you serve. As the expression goes, "If you don't stand for something, you'll fall for anything." I know that's tough to hear but it's SO VERY TRUE!
2. You dilute your marketing efforts, spend more money and waste lots of time marketing to groups filled with lots of people that are not necessarily your ideal client. Group descriptions of your ideal client (like entrepreneurs, solo-preneurs, small business owners) don't give you enough detail about your ideal client. Start there, then dive deep for more information about your ideal client. You want to know intimate details about who your ideal client is in order to have the marketing conversation. You may feel this level of clarity somehow limits your attraction. Not so! If your ideal client is a woman, it doesn't mean you won't attract men to your coaching programs and services. Instead, you'll have men with whom your message resonates in equally powerful ways. That's exactly what you want, right?
3. You're frustrated by the clients you serve. It's because fundamentally your values are out of sync. They aren't ideal clients!  Remember, your ideal client is ALWAYS ready, willing and able to invest in your services. This doesn't mean you won't encounter objections. Instead, you'll make a tremendous and necessary shift in your thinking about how your ideal client shows up to work with you. You'll also have a greater understanding about the level of investment she is willing to make.  Isn't it time to stop struggling with clients who aren't ready to truly make a commitment in themselves (let alone commit to you and your services)?

In my newest product, Boost Your Income with Ideal Client Clarity, you'll get to know your ideal client intimately well. You'll specify demographics and psycho graphics that help you understand what to say to your ideal client in your marketing conversation. You'll define your ideal client's experience so you know how you can truly serve her via your coaching, blogging, speaking, social networking and more. You'll see the impact on your ability to find, attract and enroll ideal clients into your coaching business.

You'll know what you know about your ideal client so you can boost your income and serve lots of ideal clients, really well.

How well do you know your ideal client?